Cookies Policy

Tru-Drive (trading name of Neoyaya Ltd) Website: www.tru-drive.shop Last updated: 12 May 2026

1. Who We Are

This Cookies Policy applies to the website www.tru-drive.shop, operated by Neoyaya Ltd, trading as Tru-Drive (Company Number: 15900750), registered in England and Wales, with its registered address at:

Botley Mills, Mill Hill, Botley, SO30 2GB

If you have any questions about this policy, please contact us at: sales@tru-drive.co.uk


2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies do not contain personally identifiable information on their own, but they may be linked to personal data we hold about you, in which case we handle them in accordance with our Privacy Policy.


3. How We Use Cookies

We use cookies on www.tru-drive.shop to:

  • Ensure the website functions correctly and securely
  • Remember your preferences and settings
  • Understand how visitors use our site so we can improve it
  • Deliver relevant advertising and measure its effectiveness
  • Support third-party integrations such as payment processors and analytics tools


4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Cookie Name

Purpose

Duration

Session cookie

Maintains your session while browsing

Session

CSRF token

Protects against cross-site request forgery attacks

Session

Cart/basket cookie

Remembers items added to your shopping cart

Session / 30 days

Cookie consent

Stores your cookie preferences

12 months

These cookies do not require your consent under UK PECR regulations.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way the website works.

Cookie Name

Provider

Purpose

Duration

_ga

Google Analytics

Distinguishes users and tracks sessions

2 years

_gid

Google Analytics

Distinguishes users

24 hours

_gat

Google Analytics

Throttles request rate

1 minute

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name

Purpose

Duration

Language preference

Remembers your chosen language or region

12 months

Currency preference

Remembers your chosen currency

12 months

4.4 Targeting and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Cookie Name

Provider

Purpose

Duration

_fbp

Meta (Facebook/Instagram)

Tracks visits across websites for advertising purposes

3 months

fr

Meta (Facebook/Instagram)

Delivers, measures, and improves advertising

3 months

tt_webid

TikTok

Tracks user activity for TikTok advertising

13 months

YSC

YouTube

Tracks YouTube video embeds and interactions

Session

VISITOR_INFO1_LIVE

YouTube

Estimates bandwidth for YouTube video players

6 months

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. TikTok Technology Limited, 10 Earlsfort Terrace, Dublin 2, D02 T380, Ireland. Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

We use these cookies to measure the effectiveness of our marketing campaigns and to reach potential customers on social media platforms including Facebook, Instagram, and TikTok.


5. Third-Party Cookies

Some cookies on our website are placed by third parties. We do not control these cookies and they are subject to the privacy and cookie policies of the respective third parties. Third parties whose cookies may be present on our website include:


6. Your Cookie Choices and Consent

When you first visit www.tru-drive.shop, you will be presented with a cookie consent banner. You can choose to:

  • Accept all cookies — including analytics, functional, and advertising cookies
  • Reject non-essential cookies — only strictly necessary cookies will be set
  • Manage preferences — choose which categories of cookies to allow

You can change or withdraw your consent at any time by:

  1. Clicking the “Cookie Settings” link in the footer of our website
  2. Clearing cookies in your browser settings (see Section 7 below)

Please note that rejecting or deleting certain cookies may affect the functionality of our website.


7. How to Control Cookies in Your Browser

Most web browsers allow you to control cookies through their settings. Below are links to cookie management guidance for the most common browsers:

For mobile devices, please refer to your device manufacturer’s instructions.

To opt out of Google Analytics tracking specifically, you can use the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout


8. Legal Basis for Using Cookies

We use cookies in accordance with:

  • The Privacy and Electronic Communications Regulations 2003 (PECR) — which govern the use of cookies in the UK
  • The UK General Data Protection Regulation (UK GDPR) — which governs how we handle personal data associated with cookies

Strictly necessary cookies are used on the basis of legitimate interests (Article 6(1)(f) UK GDPR), as they are essential to provide the service you have requested.

All other cookies (analytics, functional, and advertising) are used only with your explicit consent (Article 6(1)(a) UK GDPR), which you provide via our cookie consent banner.


9. Data Retention

Cookies are retained for the durations specified in Section 4 above. When cookies expire, they are automatically deleted from your device. You can also delete cookies manually at any time through your browser settings.


10. Children

Our website is not directed at children under the age of 13. We do not knowingly place cookies or collect personal data from children under 13. If you are under 13, please do not use our website without the supervision of a parent or guardian.


11. Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business practices. The “Last updated” date at the top of this page will always indicate when the policy was last revised.

We encourage you to review this policy periodically. Where changes are material, we will notify you via a prominent notice on our website.


12. Contact Us

If you have any questions, concerns, or complaints about how we use cookies, please contact us:

Tru-Drive (Neoyaya Ltd)Botley Mills, Mill Hill, Botley SO30 2GB England

Email: sales@tru-drive.co.ukWebsite: www.tru-drive.shop

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters:

Information Commissioner’s OfficeWycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline:0303 123 1113 Website: https://ico.org.uk

This policy was prepared for Tru-Drive (Neoyaya Ltd) and is specific to www.tru-drive.shop. It should be reviewed by a qualified legal professional before publication to ensure full compliance with applicable UK law.

Apply to become an affiliate

Email us at sales@tru-drive.co.uk with:

Your name + social handles/links

Your main platform(s) and follower count

Your audience location (UK / Europe / other)

A quick note on the type of content you’d create

 

Ready to earn?

If your audience includes young drivers dealing with black box scores, this is an easy product to recommend — and a straightforward way for you to earn commission per sale.