Cookies Policy
Tru-Drive (trading name of Neoyaya Ltd) Website: www.tru-drive.shop Last updated: 12 May 2026
1. Who We Are
This Cookies Policy applies to the website www.tru-drive.shop, operated by Neoyaya Ltd, trading as Tru-Drive (Company Number: 15900750), registered in England and Wales, with its registered address at:
Botley Mills, Mill Hill, Botley, SO30 2GB
If you have any questions about this policy, please contact us at: sales@tru-drive.co.uk
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.
Cookies do not contain personally identifiable information on their own, but they may be linked to personal data we hold about you, in which case we handle them in accordance with our Privacy Policy.
3. How We Use Cookies
We use cookies on www.tru-drive.shop to:
- Ensure the website functions correctly and securely
- Remember your preferences and settings
- Understand how visitors use our site so we can improve it
- Deliver relevant advertising and measure its effectiveness
- Support third-party integrations such as payment processors and analytics tools
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
Cookie Name | Purpose | Duration |
Session cookie | Maintains your session while browsing | Session |
CSRF token | Protects against cross-site request forgery attacks | Session |
Cart/basket cookie | Remembers items added to your shopping cart | Session / 30 days |
Cookie consent | Stores your cookie preferences | 12 months |
These cookies do not require your consent under UK PECR regulations.
4.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way the website works.
Cookie Name | Provider | Purpose | Duration |
_ga | Google Analytics | Distinguishes users and tracks sessions | 2 years |
_gid | Google Analytics | Distinguishes users | 24 hours |
_gat | Google Analytics | Throttles request rate | 1 minute |
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
4.3 Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
Cookie Name | Purpose | Duration |
Language preference | Remembers your chosen language or region | 12 months |
Currency preference | Remembers your chosen currency | 12 months |
4.4 Targeting and Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Cookie Name | Provider | Purpose | Duration |
_fbp | Meta (Facebook/Instagram) | Tracks visits across websites for advertising purposes | 3 months |
fr | Meta (Facebook/Instagram) | Delivers, measures, and improves advertising | 3 months |
tt_webid | TikTok | Tracks user activity for TikTok advertising | 13 months |
YSC | YouTube | Tracks YouTube video embeds and interactions | Session |
VISITOR_INFO1_LIVE | YouTube | Estimates bandwidth for YouTube video players | 6 months |
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. TikTok Technology Limited, 10 Earlsfort Terrace, Dublin 2, D02 T380, Ireland. Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
We use these cookies to measure the effectiveness of our marketing campaigns and to reach potential customers on social media platforms including Facebook, Instagram, and TikTok.
5. Third-Party Cookies
Some cookies on our website are placed by third parties. We do not control these cookies and they are subject to the privacy and cookie policies of the respective third parties. Third parties whose cookies may be present on our website include:
- Google (Analytics, YouTube) — Google Privacy Policy
- Meta (Facebook, Instagram advertising) — Meta Privacy Policy
- TikTok — TikTok Privacy Policy
- Payment processors (e.g., Stripe, PayPal) — subject to their respective privacy policies
6. Your Cookie Choices and Consent
When you first visit www.tru-drive.shop, you will be presented with a cookie consent banner. You can choose to:
- Accept all cookies — including analytics, functional, and advertising cookies
- Reject non-essential cookies — only strictly necessary cookies will be set
- Manage preferences — choose which categories of cookies to allow
You can change or withdraw your consent at any time by:
- Clicking the “Cookie Settings” link in the footer of our website
- Clearing cookies in your browser settings (see Section 7 below)
Please note that rejecting or deleting certain cookies may affect the functionality of our website.
7. How to Control Cookies in Your Browser
Most web browsers allow you to control cookies through their settings. Below are links to cookie management guidance for the most common browsers:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
For mobile devices, please refer to your device manufacturer’s instructions.
To opt out of Google Analytics tracking specifically, you can use the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
8. Legal Basis for Using Cookies
We use cookies in accordance with:
- The Privacy and Electronic Communications Regulations 2003 (PECR) — which govern the use of cookies in the UK
- The UK General Data Protection Regulation (UK GDPR) — which governs how we handle personal data associated with cookies
Strictly necessary cookies are used on the basis of legitimate interests (Article 6(1)(f) UK GDPR), as they are essential to provide the service you have requested.
All other cookies (analytics, functional, and advertising) are used only with your explicit consent (Article 6(1)(a) UK GDPR), which you provide via our cookie consent banner.
9. Data Retention
Cookies are retained for the durations specified in Section 4 above. When cookies expire, they are automatically deleted from your device. You can also delete cookies manually at any time through your browser settings.
10. Children
Our website is not directed at children under the age of 13. We do not knowingly place cookies or collect personal data from children under 13. If you are under 13, please do not use our website without the supervision of a parent or guardian.
11. Changes to This Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business practices. The “Last updated” date at the top of this page will always indicate when the policy was last revised.
We encourage you to review this policy periodically. Where changes are material, we will notify you via a prominent notice on our website.
12. Contact Us
If you have any questions, concerns, or complaints about how we use cookies, please contact us:
Tru-Drive (Neoyaya Ltd)Botley Mills, Mill Hill, Botley SO30 2GB England
Email: sales@tru-drive.co.ukWebsite: www.tru-drive.shop
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters:
Information Commissioner’s OfficeWycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline:0303 123 1113 Website: https://ico.org.uk
This policy was prepared for Tru-Drive (Neoyaya Ltd) and is specific to www.tru-drive.shop. It should be reviewed by a qualified legal professional before publication to ensure full compliance with applicable UK law.
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